Are you ready to hire a copywriter to grow your business? If you’re constantly churning out new content, what other areas of your business are you not putting energy toward? If writing just “isn’t your thing,” but you’re pushing yourself to write copy all the time, is it worth it to write your own copy?

On the other hand, hiring a copywriter is an investment. It’s an excellent investment into your business, but is it the top priority? Are there other areas of your business where that budget needs to go first? Are you ready to offload your copy to a copywriter in a practical way? In this blog post, I’ll outline 5 things to consider so you can decide whether you’re ready to hire a copywriter for your business.

What to Consider Before Hiring a Copywriter

Keep in mind that these are just general considerations. This list is a reference to help you make effective choices as you grow your business, not a set of hard and fast rules.

1. Where are you at in your business?

If you’re just starting with your business, it’s probably not the right time to hire a copywriter. To use a copywriter effectively, you need a clear sense of your Brand, Brand purpose, Brand vision, mission, etc. While some copywriters are Brand Storytellers and Brand Strategists (like me!), they cannot create effective deliverables without a clear picture of your Brand. That’s why, before I work with any business owners on copywriting projects, I do a Brand fundamentals session to ensure we are clear on the message.

If you’re just starting and don’t have a foundational sense of your Brand, you and your copywriter will go in circles trying to craft marketing content! When you’re just starting a business and lack a clear vision to give your copywriter, hiring a Brand Storyteller is a more effective use of your budget.

However, if you’ve gotten clear on your business mission, values, and offerings, it’s a perfect time to hire a copywriter to take over your content production.

2. Are you enjoying writing copy for your business?

Does crafting a killer Instagram caption light you up or make you sweaty? Does writing website copy make you feel excited or downright irritated? If you’re loving writing copy for your business, that’s amazing, and don’t worry about finding a copywriter just yet.

On the other hand, if writing copy drains your energy and takes you hours upon hours, it’s time to hire a copywriter. As small business owners, we wear many hats. Choosing which hats to keep wearing (and knowing which ones you seriously need to take off) will give you more bandwidth to focus on what you love.

3. Do you have the budget to hire a copywriter?

While copywriting isn’t necessarily a massive expense like renting a studio, buying equipment, or hiring an employee, well-done copywriting is an investment. You don’t want to jump around from copywriter to copywriter, re-explaining your Brand and getting them in alignment. Ensure you have budget to hire a copywriter who you can work with closely to offload your content. Hiring a copywriter for one-off projects can be effective, but wouldn’t you rather invest in one copywriter who can refine your content on an ongoing basis? Be prepared to invest in copywriting for your business to thrive.

4. What specific content do you need?

When hiring a copywriter, get clear on what content you need. Specific assignments help you determine which copywriter is a good fit. While many copywriters write a variety of content—

from blog posts to website copy to social media captions—having a clear idea of what content you need will enable your copywriter to provide accurate estimates and turnaround times and help you stay on track with your content goals. If you’re unsure what content you need, you might need to work on creating a content strategy first. A copywriter can also help you create a content strategy!

5. Is your messaging clear and consistent across platforms?

If your messaging and marketing are starting to look like a haphazard mix of ideas and strategies and juggling all the content you’re pushing is becoming a chore, then it’s time to hire a copywriter. Whether your target audience interacts with your Brand on social, in a newsletter, or on your website, they need to recognize YOU and your Brand. Chaotic messaging is confusing messaging, and your audience doesn’t want to feel confused. A copywriter will manage your messages across platforms to create cohesion and consistency that doesn’t just educate your audience but attracts and compels them to work with you!

Can you Beach Bum Creative me decide?

Absolutely! Book a complimentary 30-minute consult with me so we can assess all of the above and more together, and decide the best next steps for you and your growing business.