Welcome to Beach Bum Creative!

Savannah Murray • January 13, 2022

Hi, my name is Savannah Lani Murray, and I am obsessed with your story.

Why am I obsessed? 


Because I know deeply and with all my heart that each of our stories can have a radical impact: on our business’ success, our audience, and our lives. When we connect with why we do what we do and who we are doing it for, we become exceptionally clear on what matters most.

We Take the Leap Because it Matters

Successful businesses and brands all have one thing in common—they make their audience care about what they do. It doesn’t matter what the industry is…every person interacting with your brand cares about one central thing, “why does this matter to me.” Your story tells them exactly why they need to care so much.

Because you wouldn’t have started a business unless you cared about what you do. You didn’t start a business because it was “easy” (entrepreneurship is far from easy), or because it was the only option (there are plenty of 9 to 5 jobs out there), you started a business because what you do matters. 

It is my unending goal to make sure each of my clients feels confident, empowered, and thrilled to share their story, so they can leverage that story to thrive professionally and personally. 

Why Do I Care About Your Story?

I have cared about stories from the time I was a little girl. Stepping into someone else’s mind, someone’s world, and looking around from new eyes has always inspired me. In this time when we are divided by so much, stories allow us to come together. We need stories for our businesses to survive, for our passions to stay ignited, and for our audience to keep coming back.


Nothing drives me more than uncovering the nuances of people’s lives, experiences, and dreams. Helping you write a story you can carry with you, and that your audience will carry with them, is my passion. Writing your story is not just my business…it is my calling.

Why Do We Need Stories?

Like you, I looked around at the world, at the last 2 years, and I was frightened of the instability of our landscape—businesses shuttered, economies everywhere were in turmoil, and the world seemingly turned upside down about a hundred times over. What I noticed was that businesses who could be agile, who could stay connected with their audience digitally, and who were committed to their vision, survived.


I believe in local businesses, and I believe that the people who start them deserve to have a say. To share who they are with their audience authentically and repeatedly so they can succeed. What I also saw was that business owners were so overworked these last 2 years with trying to survive, that things like written content and their brand narratives fell to the wayside.


The stories that propel our business forward financially are the same stories that will propel us forward personally. When we lose sight of why we care, it’s easy to lose sight of why we need to keep going.

What Is Next?

Beach Bum Creative is a business solely dedicated to you—your story, your dreams, and your success. Beach Bum Creative delivers authentic, honest content that matters to you, your staff, and your audience.


Because if you aren’t radically committed to your story, how can you expect anyone else to be? It’s my job to show and share exactly why you matter so much, and to remind you why you started your business in the first place.


As 2022 starts, I am absolutely exhilarated to write stories of importance. Are you ready to fall back in love with your business? Are you ready for your audience to? Then let Beach Bum Creative write you story! Because life is too short to let our dreams go unrealized and unwritten.

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